Global economic change, rapid urbanization of the developing world and rising instability are defining realities of the 21st century. They cast cities and local governments into critical roles as facilitators and enablers of economic growth, prosperity and poverty reduction. But local governments face challenges and need support in building their capacity to assume a strategic and active role in local economic development (LED).
Since 2010, the Federation of Canadian Municipalities—International (FCMI) has developed a range of programming to support LED capacity building in over 20 countries. Working in collaboration with member municipalities, overseas partners and LED experts, we have provided training and developed practical tools and resources to equip local leaders, municipal staff and community stakeholders with some of the knowledge they need. This LED learning module and toolkit focuses on community branding and marketing—an important part of any LED strategy. The curriculum highlights the methodology and processes necessary to identify, articulate and launch a community brand.
Developed in collaboration with overseas partners, the curriculum is based on best practices and the real-life experience of Canadian and other communities worldwide. It has now been taught and implemented in numerous partner cities. This learning module and toolkit provides a self-guided learning experience using PowerPoint presentations, international and Canadian case studies, video footage and other resources. We encourage you to work through the content at your own pace, using whatever elements are applicable to your needs.
Keep in mind that community branding and marketing is only a part of, and must be soundly rooted in, a comprehensive LED strategy. This LED learning module and toolkit will evolve and grow as our range of resources expands. If your community has a relevant case study or best practice, please pass it along by contacting us at firstname.lastname@example.org.
|Place Of Publication:||Canada|
|Published:||30 Mar 2017|