Long arguments can be put forward to prove that motivation is one of
the key issues in language learning and that skills to motivate learners
are crucial for language teachers, but you would not be reading this
book if you were not aware of this. So, instead of doing the compulsory
`rounds' of highlighting the significance of motivation for teachers/
students/researchers/educational policy-makers and practically everybody
else, let me start this book by taking a very different approach.